Overview
We are seeking a highly motivated and results-driven Marketing Executive to join our team. The ideal candidate will be instrumental in executing our comprehensive marketing strategy, with a strong focus on digital marketing initiatives. This role requires a solid understanding of marketing principles, excellent communication skills, and the ability to manage multiple projects simultaneously.
Key Responsibilities
The Marketing Executive will be responsible for a variety of tasks crucial to our marketing success:
Marketing Strategy & Execution
- Assist in planning and executing integrated marketing campaigns across multiple channels.
- Conduct market research to identify trends, opportunities, and target audience needs.
- Monitor and report on the effectiveness of marketing activities and campaigns.
- Conceptualize creative marketing campaigns aimed at high engagement and virality.
- Gather and share actionable insights from campaigns, social listening, and analytics tools.
- Track KPIs and provide recommendations for improving future campaigns.
- Present performance findings and insights to stakeholders to support strategic decision-making.
- Develop and update marketing materials, including brochures, presentations, and case studies.
Digital Marketing Focus
- Contribute in Managing the company’s social media presence across platforms (e.g., LinkedIn, Facebook, Instagram), including content creation, scheduling, and community engagement.
- Execute Search Engine Optimization (SEO) and Search Engine Marketing (SEM)/PPC strategies to increase website traffic and lead generation.
- Contribute to develop and manage email marketing campaigns, from content creation and segmentation to performance analysis.
- Analyze digital marketing performance using tools like Google Analytics and provide actionable insights for optimization.
Content & Communication
- Contribute to the creation of high-quality, engaging content for blogs, newsletters, and promotional materials.
- Coordinate with design and sales teams to ensure brand consistency across all communications.
- Assist in organizing and promoting company events, webinars, or trade shows.
Qualifications
Education & Experience
- Bachelor’s degree in Marketing or a related field (required).
- 1-3 years of proven experience in a marketing role, with demonstrated experience in digital marketing.
Skills & Competencies
- Expertise in core marketing principles and brand management.
- Strong practical knowledge of SEO, SEM (PPC), social media marketing, and email marketing platforms.
- Proficiency in Google Analytics and other marketing performance tools.
- Excellent written and verbal communication and presentation skills.
- Ability to think creatively, solve problems, and work both independently and as part of a team.
- Familiarity with graphic design tools is a plus.
Compensation & Other Benefits:
- Performance Bonus
- Profit Share
- Medical Allowance
- Weekly Holidays: 02 Days
- Lunch Facilities: Full Subsidize
- Salary Review: Yearly
- Festival Bonus: Yearly 2
- Other facilities as per company policy
