Technology or software-based companies have a new task every day, considering there is always something new in the world. Back in the old days, we used to be dependent on doing everything manually, but as time passed, we started to grow dependent on the internet doing it for us. It is for sure that the internet doesn’t solve every problem, but it does reduce the waste of time.

One prime example is the decrease in cable television viewers. Cable television has channels that broadcast different tv shows, movies, news, talk shows, etc., at a fixed time. However, people have gradually become busy with life, so watching a favorite TV show at a specified time is not possible. Hence, the birth of OTT platforms. This article will guide you through OTT platforms, how they are helpful, and why you should have one. So, let’s get started.

What is an OTT App, and How Does It Work?

OTT stands for Over the Top, which transfers data over the web without the help of cable or satellite. An OTT application transmits content directly to your device without passing through a different source. Netflix is an OTT platform that has launched its own mobile application.

OTT apps or services run by the subscription rule. Different OTT platforms have separate packages for a subscription. Some have monthly; some have half-yearly and yearly too. In addition, some services earn money through advertisements.

Why Should You Launch an OTT App?

As mentioned, the world revolves around the internet and is growing less dependent on cable networks. The audience wants to view the content of their choice at their convenient time, which is technically not possible with cable TV. So, the customer base is massive. Moreover, nowadays, due to the raging popularity of these applications, content creators directly deal with these platforms and release them exclusively.

Here are some reasons you should have an OTT App Service.

1. Massive Audience Base- A good OTT platform requires an extensive range of content, which ensures a considerable customer base. For example, suppose your platform contains multiple sports, news, entertainment, or cartoon channels. In that case, you can grab an audience from males to females of different ages and even kids.

2. Lower Costs- A cable TV network requires a lot of additional costs that an OTT platform does not need. For example, uplink and downlink fees, content availability charges, allotment charges, and hidden charges that skyrocket your budget. On top of that, the customer base is significantly lower than that of Cable TV. However, an OTT platform has no hidden charges, saving you money and many consumers.

3. One-to-one Viewer Communication- In an OTT platform, no advertisements might interrupt the viewer streaming experience. Secondly, viewers can demand certain content directly from you, and if it is within your reach, you can provide them with your services. Thirdly, there is no third-party source for payments. You can receive payments from all over the world to your respective bank account and even mobile banking. There is no limitation when it comes to user convenience.

How Can You Make an OTT App?

OTT Applications are challenging to make only by oneself. Hence, you can have an OTT application and platform in two ways.

● In-House Development
● Outsourcing

Let’s dive a little into the options mentioned above.

✔️ In-House Development- In-house means a company develops independently and owns the legal rights. If you have a company and want to own the copyright to your application, you need a team of developers to create and build an application for you.

Firstly, you need to have a video CMS that will make the base of your platform. Secondly, you need to hire web and mobile developers with expertise in Windows, macOS, Android, and iOS. There are many more platforms. However, these are the widely used ones. Then you need a storage platform, more commonly known as a CDN, to store your data. Data means the content that your platform is going to avail. The following critical criterion is to finalize a payment platform- where you want to take your payment and the sources your customers can use to complete their payment. Last but not least, you will need servers to ensure your customer can get all the benefits due to lagging. If you can fulfill these criteria, an OTT platform is waiting for you.

✔️ Outsourcing- Outsourcing means you will seal a deal with a specific company, and they will build the application for you at a special rate. After completing the requirements for the task, they will hand over the app to you, which is then yours to take care of. Then for further maintenance, you can make a deal with the company for additional assistance, or you can hire your developers to fix any issues that your customers might face.

Where Should OTT Apps Be Available?

Since we want to make things easier for our customers, we’d want to build an app that works on phones, computers, and TV. Phones are regularly carried by everyone these days, and it is the most convenient for OTT apps to work. These are some popular operating systems where you can and should launch your OTT app.

● macOS and iOS
● Windows and Android
● Android TV
● Apple TV
● Amazon Fire TV
● Chromecast
● LG TV

These operating systems/platforms are available worldwide; hence no one will be left behind from getting a hold of the app no matter where they live.

OTT Platforms by Kolpolok Limited

Kolpolok Limited has its own OTT App Development Service too. Symlex Call and Flex365.TV are two currently running projects that we have developed and working on.

Symlex Call is a mobile calling application that is available for Android, iOS, and Huawei. Users will be able to use Symlex Call from any part of the world, and all sorts of payment services are open. We also have a dedicated support system that attends to any queries or issues raised by a customer.

The second and a popular OTT app we have is Flex365.TV. It is a live-streaming site that is open 24/7. Over 500 channels in multiple languages, including English, Hindi, Bangla, Tamil, Telegu, Korean, Japanese, etc., are available for customers to view. We provide dedicated support as well.

Kolpolok Limited has expert mobile and web developers under our wing. Our goal is to become one of the leading development companies. So, we are open to outsourcing. So, if you want to build your own OTT platform, you have come to the right place. You can visit our website and contact us for further queries.

Conclusion
In this super speedy world, you must be updated about technology to stay caught up in the race. So, if you still haven’t thought about a full-proof business plan, this is your time to launch an OTT platform and spread it worldwide.